SINGAPORE–(BUSINESS WIRE)–Global market research company Euromonitor International unveiled via webinar the latest trends shaping the halal market as companies race to benefit from a pool of untapped consumers.

The global Muslim population grew 18% in the last 10 years, driving record demand of halal products @euromonitor

“Population changes, increasing disposable income and growing internet penetration are some of the key factors driving growth of halal products demands. Disposable income of countries with the top five biggest Muslim-populations such as Indonesia, Pakistan, India, Nigeria, Iran, have grown by 257 percent and internet penetration has risen by 31 percent for these same markets,” says Euromonitor International’s senior analyst, Emil Fazira.

According to the webinar, ‘New Consumerism and the Global Halal Market’, the Muslim population grew by 18 percent over the last 10 years compared to the global population growth of 11 percent, strengthening demand for halal food, drinks, beauty and fashion products among others. “Young adults are the main users of social media and internet. They become more interested in the latest trends, global events, and use multiple social media platforms. This makes new food and service experiences, fashion and cosmetic products more accessible to them,” Fazira added.

Within Asia, non-Muslim majority countries like Singapore and Philippines are major markets for halal packaged food and drinks, at US$1.4 billion and US$7.5 billion respectively. This is partly due to the integration and acceptance of halal products in the general community, as well as strengthening halal infrastructure. Indonesia on the other hand, is expected to show the largest sales gains in US dollars over the next 5 years, due to its significant market size and positive forecast growth.

“When identifying markets and industries, studying the market’s halal infrastructure to balance halal-certification with consumer values is crucial. Choosing the right audience and catering to them is another issue that companies must keep in mind,” concludes Joanna Chan, research analyst at Euromonitor.

To download the free webinar, visit: https://goo.gl/d9gy1K

About Euromonitor International

Euromonitor International is the world’s leading provider for global business intelligence and strategic market analysis. We have more than 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.

全球穆斯林人口增长18%，推动清真产品创纪录需求

由于企业竞相从尚未开发的消费者群体中获益，新加坡——（商业线）——全球市场调研公司欧睿国际通过网络研讨会公开了重塑清真市场的最新趋势。

全球穆斯林人口在过去十年间增长了18%，推动了清真产品需求的新纪录@欧睿信息咨询

“人口变化，可支配收入的不断提高，以及越来越高的互联网普及率，成为推动清真产品需求增长的关键因素。印度尼西亚、巴基斯坦、印度、尼日利亚、伊朗等五个穆斯林人口最多的国家的可支配收入增长了257%，而这些国家的互联网普及率也提高了31%。”欧睿国际的高级分析师Emil Fazira说。

根据网络研讨会，“新消费主义和全球清真市场”，在过去十年里，穆斯林人口增长了18%，而全球人口增长了11%，这增强了对清真食品、饮料、美容和时尚用品的需要。“年轻人是社交媒体和互联网的主要使用者。他们对最新的趋势、全球事件和使用多个社交媒体平台更感兴趣。这使得新的食品和服务体验、时尚和化妆产品对他们而言唾手可得。”Fazira补充道。

在亚洲，非穆斯林人口占多数的国家，例如新加坡和菲律宾，是清真包装的食品和饮料的主要市场，分别为14亿美元和75亿美元。这在一定程度上是因为在一般社区中对清真产品的整合和接受，以及清真基础设施的加强。另一方面，由于其巨大的市场规模和积极地预测增长，印度尼西亚预计将在未来五年内实现以美元计最大规模的销售增长。

“在识别市场和行业时，研究市场的清真基础设施，以平衡清真认证与消费者价值观之间的关系是至关重要的。选择合适的受众并迎合他们，是公司必须谨记于心的另一个问题。”欧睿的研究分析师Joanna Chan总结道。

下载免费的网络研讨会内容，请访问：https://goo.gl/d9gy1K

关于欧睿国际

欧睿国际是全球商业情报和战略市场分析的首席供应商。我们有超过40年的经验，在消费者市场发布国际市场报告、商业参考书籍和在线数据库。